10 quick tips for improving your Facebook reach
A hot topic of 2014 is the decrease in organic reach seen by many Facebook pages. The most recent algorithm update has made it a lot harder to get the traction your posts need. Many people are jumping on the bandwagon and accusing Facebook of drip feeding content in order to push sales in their paid advertising platform (Facebook Exchange). However, Facebook have hit back and suggested that the new update means that fans and consumers are seeing exactly what they want to see, rather than a news feed full of uninteresting content.
This does appear to be working. We don’t know about you, but amongst the news feeds here at STM Social, we’re seeing far less ‘funny cat’ videos and pictures of babies, but have noticed an increase in relevant content based around topics that we love.
What does this mean for businesses?
You need to get more specific, and in turn, more relevant. The days of posting a funny picture online and asking your fans to share it are numbered. Even page giveaways are starting to decline (that doesn’t mean you should stop). The best way to increase your reach and make sure that your content goes as far as possible, is to be relevant, engaging and useful.
Many companies that we work with simply do not have the budget to run sponsored posts and pay for their content to be seen by thousands of targeting users, but there are a number of things that you can and should be doing in order to get the most out of what you have.
10 Facebook tips
- Use Facebook Insights to work out the best time for you to post. Every page has their own sweet spot.
- Make your posts weigh more. Including an image, link or video with everything you do will make sure that it goes a LOT further.
- Include CTAs (call to action) where possible. This will help people to take action and either share your content or engage with it.
- Become a rapid responder. Fans expect a reply within 30 minutes of posting on your page, don’t keep them waiting.
- Be a thought leader and a source. Provide useful and relevant information about your industry and they will keep coming back.
- Run a competition.
- Put fans in the limelight. Pick a ‘Fan of the week’ or ‘Top Contributor’ to your page and give something back.
- Host a Q&A session. Let your audience (and potential customers) see that you really know what you’re talking about.
- Use hashtags. There is no reason not to and you will pick up some fans if you target the right keywords.
- Follow a robust social media strategy.
Many of you will be active on across multiple social media channels, without a clear strategy. This is where we can help.
By creating a bespoke strategy we can ensure that everything you do has meaning and identifiable results.
Email us via Kieran@www.stmsocial.co.uk for more information.